A studio/seminar investigation of the nature and practice of design as a story-telling and framing activity. Within this context, attention is devoted to episodes of design history, to the ways that history has been told, to the ways that any design tells stories about itself, and to design practice as a rhetorical activity. Participation involves research, development and presentation of ideas in seminar papers and in design exercises To the above, we might add the story or framework (or situation) in which design actions are framed, that enable us to understand needs, generate and evaluate (winnow through) formal and other ideas, and engage with others (dialog) about these at every stage of iteration. The instructor would like to find ways for the conversations and encounters that happen in this course, to be distributed throughout the academic year, perhaps in two or three-year cycles. Our issues might be taken up as a subtext or complement to every exercise/project that is done, throughout the design program — an ongoing opportunity for reflection, refracted by episodes from other times and/or other settings. required texts Chip Kidd. The Cheese Monkeys, a novel in two semesters (2001) Philip B Meggs, Alston W Purvis. Meggs' History of Graphic Design (Fourth Edition, 2006) and other readings, online and elsewhere, as assigned |
John McVey
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